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News journalists call the first sentence of a story the introduction. The first sentence should summarise the story ‘in a nutshell’ and cover key information.
Some writers aren’t concerned with quality. In today’s do-it-yourself and get-it-done-fast world, quality plays second fiddle to quantity.
When writing a news report, it's important to concentrate on four elements - facts, context, impact, and emotion.
The growth of media corporations and new technology has put more pressure on reporters.
You can be a good writer with great ideas but you may sell nothing if you don’t wrap your mind around pitching story ideas.
We need to communicate with other people, sometimes face-to-face and other times through the mass media.